Platform · Growth & analytics

Operator-grade acquisition and measurement.

Ad platforms overstate themselves. Browsers block pixels. Course Engine tracks conversions server-side, owns its attribution first-party, and reports a P&L built from the processors' own records.

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Conversion tracking

Fired from the server, deduplicated by design.

Meta Pixel + Conversions API

Server-side events from nineteen call sites — including the payment webhooks, so subscription renewals count. Deterministic event IDs deduplicate browser and server.

Google Ads

Consent Mode v2 with all four signals denied before the tag ever loads, and Enhanced Conversions on every purchase.

TikTok

Consent-gated pixel with hashed advanced matching across five events.

First-party attribution

A 90-day first-party record — first touch write-once, last touch on campaign landings — credited to every order and signup.

Two-phase consent

Click IDs are held in session storage until consent is granted, and deleted across domains when it's withdrawn.

Traffic funnel

Sessions to product views to checkout to purchase, by source, market and device — bots classified and dropped before they're ever stored.

The P&L

A profit view built from the processors' records.

Revenue comes from Stripe and PayPal's own ledgers; ad spend syncs from Meta and Google's reporting APIs every six hours. Nobody types numbers into a spreadsheet.

  • Seven tabs: P&L by market, overview, Stripe, PayPal, bank transfers, Meta and Google spend
  • Every amount converted at your accounting month's own exchange rate
  • Charges, refunds, disputes, fees, ad spend, margin, refund rate and AOV per market
  • Report-versus-report variance for any two periods, CSV export everywhere
Organic

An SEO suite most platforms don't attempt.

Around forty focused modules, each with its own tests, running against every market's live pages.

  • Chunked per-host sitemaps and full structured data for courses, products, articles and FAQs
  • A nineteen-test on-page scorer and a site analyzer that live-fetches your real URLs
  • Search engines pinged the moment content publishes
  • A host-aware redirect engine with hit counts and a 404 log
Demand capture

Lead pages, forms and readiness.

Lead pages

An eight-section localized builder — hero, form, content blocks, FAQ, gated downloads, upsell — translated per market.

Form builder

Eight field types, embeddable anywhere, wired into conversion tracking and the CRM.

Catalogue readiness

A scheduled audit of every product in every market — missing translations, unlinked courses, silently unbuyable plans — worst first.

AI cost reporting

What generation actually costs — by feature, model and day, including what failed calls wasted.

See it running a real catalogue.

Thirty minutes on your operation — honest about fit, specific about deployment.

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