Add-on · Unison

The marketing engine that can't lose a lead.

Unison is a first-party marketing CRM wired into the platform's own events, not a connector or a Zapier chain. It knows every signup, purchase, renewal and refund the moment it happens.

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Integration depth

Wired at the transaction level.

Thirteen lifecycle events flow from platform to CRM through a transactional outbox with idempotent delivery.

  • A marketing outage never loses an event, because undelivered events queue and re-send
  • The reverse holds too: CRM downtime can never break a checkout
  • Every event is idempotent, so retries can't duplicate a contact or a sequence entry
  • Students land in the right per-market sequences with locale detected from real behavior
The engine

Campaigns at operating volume.

Broadcasts

Six-figure send days with pre-flight checks, live send dashboards, pause/resume mid-wave and automatic completion verification.

Sequences

Lifecycle automations per market (welcome, nurture, win-back), with revenue attributed back to each automation.

A/B subjects & send timing

Subject-line tests that send the winning subject to the rest of the list, and each market's best send hour, learned from its own open history.

One student record

The full email timeline (marketing and transactional, opens and clicks) merged onto the student profile your team already uses.

Deliverability posture

Suppression sync, engagement-based sending and dormant-contact hygiene keep reputation healthy at volume.

SSO handoff

One click from the platform admin into the CRM, same identity, no second password.

See it running a real catalogue.

Thirty minutes on your operation. Honest about fit, specific about deployment.

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