Add-on · Unison

The marketing engine that can't lose a lead.

Unison is a first-party marketing CRM wired into the platform's own events — not a connector, not a Zapier chain. It knows every signup, purchase, renewal and refund the moment it happens.

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Integration depth

Wired at the transaction level.

Thirteen lifecycle events flow from platform to CRM through a transactional outbox with idempotent delivery.

  • A marketing outage never loses an event — undelivered events queue and re-send
  • The reverse holds too: CRM downtime can never break a checkout
  • Every event is idempotent — retries can't duplicate a contact or a sequence entry
  • Students land in the right per-market sequences with locale detected from real behavior
The engine

Campaigns at operating volume.

Broadcasts

Six-figure send days with pre-flight checks, live send dashboards, pause/resume mid-wave and automatic completion verification.

Sequences

Lifecycle automations per market — welcome, nurture, win-back — with revenue attributed back to each automation.

A/B subjects & send timing

Subject-line testing and per-contact optimal send times, learned from engagement history.

One student record

The full email timeline — marketing and transactional, opens and clicks — merged onto the student profile your team already uses.

Deliverability posture

Suppression sync, engagement-based sending and dormant-contact hygiene keep reputation healthy at volume.

SSO handoff

One click from the platform admin into the CRM, same identity, no second password.

See it running a real catalogue.

Thirty minutes on your operation — honest about fit, specific about deployment.

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